The use of mobile apps has increased dramatically worldwide during the last ten years. Around 5.44 billion people would have cell phones by the end of 2023, and 6.8 billion would have been sold in just that one year. Explore the best mobile apps for your business in our article.
As a result, the majority of large companies and businesses are experiencing a surge in demand for mobile apps.
Business owners utilize apps to enhance their Return on Investment (ROI) in a number of ways in addition to providing goods and services to their consumers.
There is essentially no end to the amount of value you can derive from them, from brand marketing to discovering more about your customer base.
This article offers some of the most crucial factors to take into account if you’re trying to determine how much your customers and business can gain from a mobile app experience.
Ways You Can Use Mobile Apps for Your Business
You need to pay special attention to your strategy if you want to be successful with your investment in a mobile app for your company.
There are various ways to go mobile, depending on your demands for branding.
Although engaging with your consumer base is the main objective of your app, each firm will have a different interaction goal.
Here are some of the market’s most well-liked and successful strategies (along by examples).
Task Resolution Apps
These apps enable customers to quickly and remotely carry out tasks or take advantage of services provided by your company.
In most mobile apps, task resolution is a common foundational component.
It might be an app that allows auto owners to remotely control their vehicles (BMW), a tool for remote workers to access client information, or even a shopping app.
Loyalty Apps
Additionally, using mobile apps might be a terrific method to increase consumer loyalty. Companies like ASOS and Starbucks have incentive-based loyalty programs to reward their “excellent customers.”
As a result, in return for those advantages, customers continue to use the brand.
Entertaining Apps
Apps aren’t usually designed to carry out tasks by themselves.
You may also keep the bulk of your customers engaged with your brand’s app by providing entertainment, even if you don’t directly give rewards.
With their respective Red Bull TV and Coca-Cola Freestyle applications, Coca-Cola and Red Bull effectively accomplish this.
Customer Service Apps and Chatbots
The fundamental communication model is used by these apps. For the purpose of troubleshooting, they act as a conduit between brand representatives or software and customers.
They can report issues they’re having and seek answers, and brands can let customers know about upgrades and new services.
Content Apps
Additionally, celebrities and industry professionals use mobile applications to share their material in the digital environment that they manage.
The app Jamie’s Recipes, which includes images, videos, and instructional culinary manuals, is a wonderful example.
After looking at some of the popular uses for mobile apps, let’s examine what you may offer your clients by utilizing any of these strategies.
What You Can Do With Your Best Mobile Apps
Having an app has a lot of advantages. Let’s examine a few of them. An app allows you to:
1. Provide More Value to Your Customers
The corporate environment has undergone a tremendous transformation during the last ten or so years. Nowadays, business owners largely rely on technology to start and finish transactions with customers.
One of the key components of contemporary technology that is continuously changing how customers shop and meet their demands is mobile apps.
Consumer expectations rise together with the rate of technical development. A great conduit for fulfilling these expectations is frequently mobile apps.
Retail shopping is one of the main business sectors that gains the most from the use of mobile apps.
You can be confident that going mobile will increase the usability and accessibility of your products and services.
Convenience is a top priority for modern consumers, and apps put it at their fingertips.
Customers use a personalized mobile experience to make faster and more knowledgeable buying decisions in addition to being able to browse for products, complete orders and monitor them from the comfort of their homes.
According to a survey, more than half of mobile app users rely on these apps to complete their purchasing. This tendency is clear from this statistic.
Your clients would also adore a number of other additions you may make to your mobile app!
The amount of value you can provide virtually has no bounds, from a complaints management system to online registration forms and sophisticated data-based UX development.
2. Build a Stronger Brand
Their interest in your brand grows as you provide more value to your clients. But without intentional branding efforts, it is impossible to achieve a deep brand experience.
Branded mobile apps can help in this situation.
Branded apps have become more popular than traditional brand marketing strategies like TV or outdoor advertising.
Mobile apps are being used by marketing companies to increase brand recognition and maintain a strong connection with their customers.
Our daily lives are now extremely reliant on mobile gadgets, which get a lot of use. App owners can use this channel to advance their brand.
The greater the impact on your brand marketing outcomes you may anticipate, the more branding aspects you integrate directly into your app.
You may even use the information gathered from this app to enhance your brand marketing plan and better understand your target market.
3. Connect With Your Customers Fast and Easy
The speed and simplicity of getting information about a company can have a significant impact on consumer satisfaction.
Sometimes, the support’s reaction time makes the biggest difference between a lead and a convert.
A dedicated mobile app could be the missing piece if you want to provide your consumers the fastest possible communication speed.
A mobile app is a lot more dependable, tailored, and practical than websites and other platforms. Customers don’t have to be concerned about forgetting where they left off with their help requests because they may log in using their contact information.
Similarly, this information is also freely accessible to your employees. They will be able to serve the clients more quickly and effectively.
Mobile apps are excellent for soliciting and gathering consumer feedback in addition to providing help.
Businesses formerly depended on data from several surveys and other sources. However, using mobile content enables you to gather all the necessary input in one location.
Additionally, you can provide your app with a live chat support option. This increases consumer happiness and encourages engagement.
Near-instant responses from in-app live chat, when effectively designed, can significantly boost your brand’s overall reputation and revenues.
4. Improve Customer Loyalty
Nearly all prosperous businesses have a significant component in their high client retention rate. By providing excellent value to your consumers and making sure they’re always satisfied, it’s frequently achievable to maintain a high retention rate.
Loyalty programs, though, are a useful method to go further.
Even though having a loyalty program is a terrific idea, business owners frequently err and create programs that are difficult to join.
You may prevent making this typical error by using loyalty programs on mobile apps. Here are a few simple methods for incorporating loyalty programs into your mobile app experience:
- Provide immediate incentives to app users. Consider implementing a rewards system that gives customers a portion of their purchase back as points, which can be redeemed for future purchases.
- Personalize product suggestions in a timely manner by analyzing user sessions and making relevant product recommendations to drive engagement.
- Foster social media sharing by encouraging app users to share their experiences with your brand, boosting your visibility.
- Having loyal customers not only contributes to revenue generation but also functions as a form of marketing by attracting new clients.
5. Have a Competitive Edge in Your Niche
In today’s digital marketing landscape, it can be challenging to stay ahead of the competition. However, having a mobile app gives you a competitive advantage. Research has shown that mobile apps play a significant role in businesses.
The primary reason for this is constantly evolving consumer behavior, such as a desire for immediate communication and a growing reliance on mobile devices.
As previously mentioned, timely communication is crucial for customer satisfaction, and mobile apps excel at meeting the consumers’ need for speed compared to traditional websites and other channels.
An effective mobile strategy can streamline your business operations and its impact on your revenue generation will become evident over time.
In some industries, having a mobile presence may not just provide a competitive advantage, it may be necessary just to keep up with the competition.
6. Reach a Higher Customer Engagement Level
Improving engagement is a proven way to increase brand loyalty and revenue generation. By enhancing the frequency at which customers interact with your brand, you will see improvements in metrics such as customer lifetime value and ROI.
For app owners looking to boost engagement, there are certain features to consider incorporating into your app. A key feature is segmented targeting, which involves dividing users into categories and delivering targeted content to each segment.
Segmented targeting enables personalized in-app messaging, personalized product recommendations, and a deeper understanding of the customer journey.
Other in-app elements that can drive engagement include loyalty programs, discounts, and ongoing updates and upgrades.
Additionally, it is important to focus on the basics of customer experience (CX), such as user interface (UI) and user experience (UX) design, and accessibility. Despite offering top-notch features, a poor user experience can hinder user engagement.
7. Build a Direct and Personalized Marketing Channel
The marketing division of your company is another area that could gain a lot from a tailored mobile app.
When companies go mobile, the first obvious benefit for digital marketers is having direct access to customer data.
Your marketing initiatives can benefit greatly from the information gathered from user sessions and app access points.
An app also enables you to offer content to your users more effectively than other conventional marketing channels once your marketers have all the data they require.
Regardless of your marketing objectives or strategies, becoming mobile enables you to put the best deals right in the hands of your customers.
Here are some examples of how mobile characteristics enable this direct method of marketing:
- Push notifications: Push notifications to have unquestionable power on mobile devices. According to a Pushwoosh post, push notifications often have an opt-in rate of up to 70%. The difference is obvious when compared to email marketing’s 5% conversion rate.
- Clickthrough rates inside apps: The clickthrough rate for advertisements, calls to action (CTA), and any other business-related content will always be higher within apps. Push alerts also fit under this category.
- Response time: Users always have a tendency to interact with your offers or prompts right away because they just want to complete their desired action. You might have to wait up to six hours on average for emails.
8. Utilize Social Media Channels
Maximizing engagement is crucial for online success. The more time users spend interacting with your app, the better it is for your business.
One way to increase engagement is by leveraging the power of social media. To effectively integrate your app with social media channels, consider promoting it on platforms such as Facebook and YouTube.
This will require a well-crafted social media campaign.
Advertising your app on popular social media platforms can quickly draw attention to your app after its launch. Encourage new users to sign up using their social media accounts for effortless sharing in the future.
In addition, include social media buttons and other shareable CTAs within your app, offering incentives for using them such as rewards or fun challenges.
Another way to enhance user engagement is to connect the app to social media feeds. Many development companies offer this feature.
9. Offer Instant, Better Customer Service
A positive client experience depends on prompt communication, as was already mentioned.
Studies in the customer service sector show that the majority of clients now request assistance via mobile.
Customers and business owners both gain significantly from mobile customer service.
- Customers are given the option to self-serve. An intelligent, user-friendly help center integrated into your app can be a clever way to assist your users in finding solutions to their problems as quickly as possible.
- Fewer inquiries are asked of customer support representatives. A mobile app can greatly lessen the load on your staff in light of rising customer service standards.
- You can enhance overall client satisfaction. The majority of the time, preventing problems from occurring is the greatest approach to providing the best customer service. You may track possible issues or inquiries using data from your app before the customer does.
- Whatever way you look at it, a well-designed mobile app is always a plus for customer support.
10. Find Valuable Consumer Insights
Without consumer insights, running a profitable firm in the twenty-first century is practically impossible. If you want to have a successful marketing plan, you must make sure that it is based on actual consumer behavior.
A trustworthy and useful source of consumer insights might be your mobile app.
If you provide value in return, customers are frequently eager to divulge some crucial information to you.
You have access to all the tools you need to collect user insights from a variety of analytics solutions, including Firebase and UXCam. Commonly monitored parameters include:
- Monthly, weekly, and daily customer
- Demographics of users, including age, gender, and type of device.
- Downloads and removes
- Rates of retention
You may follow these insights at many different entry points. Onboarding forms are ideal in the majority of situations.
When you want users to participate in a survey or fill out a questionnaire, you can also provide perks or awards. Your marketing’s strong points and weaknesses become immediately clear once you scientifically evaluate the data at your disposal.
Starbucks was able to say that more than 17 million people are currently active members of its loyalty program by using data from their mobile app.
11. Have More Control
Owning your own branded app gives you a tonne of flexibility over how you manage your business. You can take advantage of the broad range of control you receive in a number of different ways. Let’s examine a few of these topics.
Branding
The design of your mobile app plays a crucial role in shaping how customers perceive your brand. From the logo to the transition effects and other animations, your app provides a versatile platform for refining your branding strategy as your business grows and evolves.
Security
The foundation of doing business successfully online is security.
Using a multi-vendor app or any other channel, on the other hand, may provide you less control over how safe your company transactions are.
12. How mobile app gives you control over your business
- Branding
- Security
- Scalability
- Engagement and Customer Interaction
You can include as many unique security measures as you need with a custom mobile app.
Scalability
In general, new firms require a limited quantity of resources. When your company grows, mobile apps often allow you to add additional power to the mix.
However, this may vary depending on the development technologies or agency used.
Engagement and Customer Interaction
Mobile apps are also excellent for establishing and strengthening long-term consumer relationships.
You may foster these relationships by sending customized information about your products and services on a regular basis.
Finally, all of this control allows you to vastly improve your business operations.
13. Provide Unique Services and Features
To keep ahead of the competition, you may wish to provide your consumers with some unique services.
To accomplish this, simply add new features to your mobile app – and you’re good to go!
Brand marketing may be a very difficult undertaking, especially with all of the tools accessible today.
However, a decent mobile app filled with unique and engaging features may provide you with all of the benefits you seek.
If you’re planning to construct an app and haven’t already thought about it, here are some must-have features for providing services to your customers:
Rich push notifications: Push notifications are a tried and true method of keeping customers returning to your app and services, but if you don’t use them intelligently, they may be muted or even uninstalled.
Click-to-call and click-for-direction: Another important motivator in digital marketing is convenience. Integrating buttons in strategic areas on your app allows you to convert leads to sales even faster.
Analytics: The importance of analytics in mobile company management cannot be overstated. Understanding your customers’ behavior has a significant impact on your marketing success.
Though the features listed above are not fully unique or service-specific, they do demonstrate how heavily mobile app features influence how you deliver your services.
Conclusion
Do you want to dramatically improve your business procedures and increase your profitability? A smartphone app could be the missing piece.
Mobile devices now account for the majority of online traffic. Developing a mobile app for your company puts you in a good position to capitalize on this trend.
There are almost no divisions of your business that will not benefit from having a mobile app, from branding to customer service and marketing.
