Bangalore, also known as the Silicon Valley of India, is one of the most dynamic cities in the country. It is a hub for technology, innovation, and entrepreneurship, and has been attracting a large number of businesses from all over the world. With such a thriving business ecosystem, it is no wonder that digital marketing courses in Bangalore has become a crucial part of the marketing mix for businesses in Bangalore.
Digital marketing refers to the use of digital channels such as search engines, social media, email, and websites to reach and engage with customers. The world has shifted from traditional marketing methods to digital ones, and businesses must embrace this change to stay relevant and reach their target audience effectively. A recent study shows that businesses in India are increasing their digital marketing budgets, with a focus on search engine optimization, social media advertising, and content marketing.
However, with so many digital marketing techniques and channels to choose from, it can be overwhelming for businesses to know where to start. This comprehensive guide to digital marketing in Bangalore is designed to help businesses navigate the digital landscape and make informed decisions about their digital marketing strategies. The guide covers all aspects of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, content marketing, email marketing, and more.
In this guide, we’ll cover the basics of digital marketing, the benefits it offers to businesses, and how to measure its success. We’ll also explore the latest trends in digital marketing and the ways in which businesses in Bangalore can use these trends to their advantage. Additionally, we’ll provide tips and advice on how to develop a comprehensive digital marketing strategy and how to allocate your budget effectively.
Whether you’re a small business owner or a marketer at a large corporation, this guide will provide you with the information you need to succeed in the digital world. So, if you’re looking to enhance your digital marketing skills and drive business growth, this guide is the perfect place to start.
Digital Marketing: A Comprehensive Guide for Bangalore
Bangalore, also known as the Silicon Valley of India, is a hub for technology and startups. The city is home to a large number of tech-savvy individuals and businesses, making it the perfect place for digital marketing. In this comprehensive guide, we will take a deep dive into the world of digital marketing and explore how it can be leveraged in Bangalore to grow your business.
What is Digital Marketing?
Digital marketing is the process of promoting and selling products or services using digital technologies. It encompasses a wide range of marketing activities, including SEO, social media marketing, email marketing, and much more. Digital marketing is quickly becoming a vital part of any marketing strategy, and businesses in Bangalore are no exception.
Why is Digital Marketing Important in Bangalore?
Bangalore is a city that is always on the move, and businesses must keep pace if they want to succeed. In this fast-paced city, digital marketing offers a unique opportunity to reach a large and diverse audience. In addition, Bangalore is home to a tech-savvy population, making it easier for businesses to engage with their target audience and build a strong online presence.
Reaches a Wider Audience: Digital marketing allows businesses to reach a wider audience, regardless of their location. This is particularly important in a city like Bangalore where people are constantly on the move and have limited time to engage with businesses.
Cost-effective: Digital marketing is often more cost effective than traditional marketing methods. For example, advertising on social media platforms is much cheaper than traditional forms of advertising such as TV commercials and print ads.
Provides Real-Time Data and Analytics: Digital marketing provides real-time data and analytics that help businesses understand their customers and make informed decisions. This information can be used to optimize marketing campaigns and improve customer engagement.
Enhances Customer Engagement: Digital marketing provides a platform for businesses to engage with their customers and build a relationship with them. This is essential for building brand loyalty and improving customer retention.
Read some of the important elements of Digital Marketing that you should know before knowing about the Digital marketing courses in Bangalore and its Curriculum.
SEO (Search Engine Optimization)
SEO is a crucial component of digital marketing. It refers to the process of optimizing your website and online content to rank higher in search engines like Google. When your website appears at the top of search results, it is more likely that people will click on your link, increasing your website traffic and brand visibility.
Social Media Marketing
Social media platforms like Facebook, Instagram, Twitter, and LinkedIn are great ways to reach a large and engaged audience. Social media marketing involves creating content and running campaigns on these platforms to promote your products or services. This type of marketing is particularly effective in Bangalore, where social media is widely used and accessible to everyone.
Email Marketing
Email marketing is a great way to reach your target audience directly. By sending targeted and personalized emails to your subscribers, you can build a relationship with them, increase brand awareness, and drive sales.
Content Marketing
Content marketing is the process of creating and sharing valuable, relevant, and consistent content to attract and retain your target audience. This type of marketing is all about providing value to your audience and building trust with them. Content marketing can take many forms, including blog posts, videos, infographics, and more.
Paid Advertising
Paid advertising is a type of digital marketing that involves paying to display ads on websites or social media platforms. This type of marketing is particularly effective for reaching a large and targeted audience quickly. In Bangalore, paid advertising is a popular option for businesses looking to boost their online visibility and drive traffic to their website.
List of Top 9 Digital Marketing Courses in Bangalore
Here is a list of the top 9 digital marketing programs in Bangalore, together with information on how long they last and the top employers that hire its graduates.
1. Simplilearn
Simplilearn, a recognized platform for digital training skills, was established in 2009. It focuses on assisting individuals in acquiring the skills necessary to prosper in the digital economy. They offer instruction in subjects like data science, project management, cloud computing, cyber security, and digital marketing. With their main office in San Francisco, California, they have assisted numerous businesses and professionals in upgrading their skills.
After finishing the course, learners reported career gains like promotions and new employment because of their practical and applied approach.
Course Curriculum
- Mastering SEO, Content Marketing, PPC, and Digital Analytics
- Mastering Social Media, Mobile Marketing, and Digital Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay Per Click (PPC) Program
- Advanced Social Media (With Facebook Blueprint Voucher)
- Digital Marketing Capstone
Course Duration and Fees
Simplilearn is at No. 1 on our list of the Top 9 Digital marketing courses in Bangalore. The course takes 12 months to complete. The program fees are approximately INR 64,200
Course Highlights
Certifications
Co-created with Facebook
45+ Projects and Case studies
Career mentoring
Resume assistance
Job assistance
Contact Details
Phone: 1800-212-7688
Address: NALANDA 53/1 C, Manoj Arcade, 24th Main Rd, Sector 2, HSR Layout, Bengaluru – 560102, Karnataka, India.
Google Ratings: 4.6/5 with 3846 reviews
2. Upgrad
UpGrad, an online higher education provider, offers degrees and certificates in digital marketing as well as other disciplines like IT, accounting, and management from prestigious universities across the globe. The program’s goal is to assist students and working adults in upgrading their skills while still pursuing their education. Students who take this course will have a better understanding of SEO, SMM, and other digital marketing abilities.
Course Curriculum
- Digital Marketing Landscape
- Digital Channels Deep Dive – I
- Digital Channels Deep Dive – II
- Marketing Analytics and Integrated Strategy
- Capstone Project and e-Commerce Bootcamp
- Specialization in Branding and Communications
- Specialization in Marketing Analytics
- Specialization in Social Media and Content Marketing
- Specialization in Marketing Communications
Course Duration and Fees
UpGrad is at No. 2 in our list of the Top 9 Digital marketing courses in Bangalore. This 32-week digital marketing course includes 80+ tools and 4 specializations. Please refer to the website for details on the cost structure as it varies depending on specializations.
Course Highlights
- Certifications from MICA and Facebook
- 15 Case Studies and Live Projects
- MICA Alumni Status
- Video Library with 80+ Tools
- Fortnightly Coaching by Industry Mentors
- Personalized Resume Feedback
- Mock Interviews by Hiring Managers
- No-Cost EMI Option
Contact Details
Phone: 1800 210 2020
Email: info@upgrad.com
Google Ratings: 3.3/5 with 18 reviews
3. Digital Monk
Every single student enrolling in a Digital Monk course is required to finish a demanding practical training program. Any task, from creating your own website to creating a comprehensive digital marketing campaign for any size or type of business, is possible.
Anyone who wants to start a career in digital marketing or advance their current knowledge of the industry should take the course. Its goal is to provide its students with affordable, cutting-edge digital marketing training so they may achieve their goals.
Course Curriculum
- Web Design
- Search Engine Optimization
- Google Ads
- Social Media Marketing
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Web Analytics and more
Course Duration & Fees
Digital Monk is at No. 3 on our list of the Top 9 Digital marketing courses in Bangalore. The duration of the course is 2-4 months and the fee for the course is INR 60,000+ GST
Course Highlights
- 350+ Hrs of Learning
- 50+ Modules
- Led by 5+ Industry Experts
- Online & Classroom Training
- 15+ Certifications
- 100% Placement Assistance
- Best in class LMS
- Paid Tools & Softwares worth 1.4L
Contact Details
Phone: +91 8310657401
Email: hello@digitalmonk.org
Address: No.944, 3rd Floor, 16th Main Rd, above TATA Cha, Kuvempu Nagar, BTM 2nd Stage, Bengaluru, Karnataka 560076
Google Ratings: 4.8/5 with 99 reviews
4. Digital Academy 360
The Digital Academy 360 is an Indian digital marketing institute that provides digital marketing training. They have been acknowledged and awarded for their training. They have prepared over 30,000 students, had over 1000 recruitment partners, and have a solid placement track record.
The complete staff at Digital Academy 360 is made up of digital marketing experts and AdWords Certified Professionals. These specialists have prepared lectures that are current with market information and equip students with practical skills to help them prepare for the corporate world.
Course Curriculum
Term 1: Organic Marketing, Designing, and Development
Term 2: Paid Marketing Strategies & Analytics
Term 3: Personal Branding, Content Creation & Monetisation
Term 4: Career Planning & Soft Skill Training
Course Duration & Fees
Digital Academy 360 is at No. 4 in our list of the Top 9 Digital marketing courses in Bangalore. Their digital marketing course is for a period of 4 and 8 months. Their fees for courses offered start from Rs. 60,000 with 0% Interest EMI.
Course Highlights
- 8 Months Training Program
- 720+ Hrs of Learning (Online / Classroom)
- Industry Recognized Certifications
- Live Sessions from Mentors
- Guest Lectures from Industry Experts
- Project Centric Learning
- Dedicated Learning Assistant & Program Manager
Contact Details
Phone: +917353515515
Email: info@digitalacademy360.com
Address: 5, 1st Floor, Above Med-Plus, 41st Cross, 22nd Main Rd, 9th Block, Jayanagar, Bengaluru, Karnataka 560069
Google Ratings: 4.6/5 with 286 reviews
5. ExcelR
The ExcelR course will be given by some of the industry’s finest instructors, who are highly skilled and experienced, providing an unrivaled learning experience. Every subject covered in the class includes a variety of hands-on projects. Many of their former members are now working as digital marketing specialists for a variety of companies.
Course Curriculum
Module 1 – World Of Marketing
Module 2 – Digital Marketing Intro
Module 3 – Planning Digital Marketing Campaign
Module 4 – Masterclass On Content Writing
Module 5 – Graphic Designing
Module 6 – Internal Framework Of Internet – Part 1
Module 7 – Internal Framework Of Internet – Part 2
Module 8 – Basic Terminology Of Digital Marketing
Module 9 – Keyword Research
Module 10 – Website Building – Part 1
Module 11 – Website Building – Part 2
Module 12 – Introduction To SEO
Module 13 – Keyword Research & Implementation
Module 14 – SEO Content Writing
Module 15 – On-Page SEO
Module 16 – On-Page SEO {Snippets}
Module 17 – Search Engine Visibility
Module 18 – Website Working Analysis
Module 19 – Off Page SEO { Link Building }
Module 20 – Off Page SEO { Link Analysis }
Module 21 – Local SEO
Module 22 – Advanced SEO
Module 23 – Intro To Search Engine Marketing and much more
Course Duration & Fee
ExcelIR is at No. 5 in our list of the Top 9 Digital marketing courses in Bangalore. The course is conducted batch-wise and the fee is INR 29,999. To know more contact them through the details given below
Course Highlights
- Tailored Course Curriculum
- Access to E-learning
- Blended Training Model
- Post Training support
- Peer Support
- Industry Best Trainers
Contact Details
Phone: 073530 04916
Address: 49, 1st Cross, 27th Main, behind Tata Motors, 1st Stage, BTM Layout, Bengaluru, Karnataka 560068
Google Ratings: 4.6/5 with 3088 reviews
6. Learn Digital Academy
Bangalore’s Learn Digital Academy is the only agency-based digital marketing school in India. They provide accredited digital marketing courses in Bangalore coupled with real-world projects and hands-on training, and they have been named “The Institute of the Year for Digital Education 2020.” This is the location to be in Bangalore if you’re seeking for advanced digital marketing education.
Course Curriculum
- Introduction to Digital Marketing
- Website Building & Development
- Content marketing
- Blogging
- Search Engine Optimisation
- Google Ads/PPC
- Social Media Marketing
- Lead Generation
- Mobile Marketing
- Email Marketing
- E-commerce Marketing
- Online Reputation Management
- Affiliate Marketing
- Sales Funnels
- Digital Marketing Strategy
- Google Tag Manager
- Google Analytics
Course Duration & Fees
Learn Digital Academy is at No. 6 in our list of the Top 9 Digital marketing courses in Bangalore. They offer a three-month-long digital marketing course in Bangalore. You can get in touch with them using the details listed below to ask about their rates.
Course Highlights
- 12 Google Recognised Certifications
- 3 Months Internship
- 100% Placement Assistance
- Practical Training on Live Projects
Contact Details
Phone: +916366370046
Email: info@learndigital.co
Address: Govindappa Building, 2nd Floor, 1st Main, 1st Cross, J.P. Nagar, 4th Phase, Near Delmia Circle, Bangalore – 560078.
Google Ratings: 4.7/5 with 1028 reviews
7. National Institute Of Digital Marketing (NIDM)
Mr. M.S. Kuma, a speaker, and trainer in digital marketing with more than ten years of expertise, launched NIDM. The academic staff at this institution has worked in the digital industry for more than 8 years. More than 50 corporate workshops have been held, and they have trained more than 5000 trainees from companies like HP, ThinkVidya, Myntra, and Flipkart. Students, working professionals, and entrepreneurs can take excellent advanced digital marketing courses in Bangalore at NIDM in Koramangala.
Course Curriculum
- Introduction to Digital Marketing
- Digital Marketing strategies.
- Google Certified Ad words Professional.
- Google Certified Analytics Professional.
- Search Engine Optimisation
- Lead Generation Campaign
- Affiliate Marketing — Business Process Development.
- Startup Consulting — Social Media Marketing
- Online Branding
- SEO
- SMM
- SEM
- E-Email Marketing
- Google Adsense
- Affiliate Marketing
- Google Analytics
- Blogging
Course Duration & Fees
NIDM is at No. 7 in our list of the Top 9 Digital marketing courses in Bangalore.. They offer a three-month-long digital marketing course in Bangalore. You can get in touch with them using the details listed below to ask about their rates.
Course Highlights
- Free Demo
- Mock Interviews
- 5 Live Projects
- 8 Globally Recognised Certifications
- Post Graduation Support
- Expert Advice from Industry Professionals
- Placement Services
Contact Details
Phone: +91 9611303057 | +91 9591595919
Email: koramangala.nidm@gmail.com
Address: Santa Clara building, #201, 3rd Floor, Opp. MTR and Marks & Spencer, Near, Sony World Signal, 100ft Inner Ring Road, Koramangala, Bangalore- 560047.
Google Ratings: 4.7/5 with 783 reviews
8. EduPristine
In order to give the advanced skills required for a digital marketer, EduPristine, an online and offline education provider, invites professional specialists in the field from all over the world.
EduPristine, a company with its headquarters in the United States, is a part of Adtalem Global Education.
Course Curriculum
- Search Engine Optimization
- Mobile Marketing and Optimization»
- SEM
- Social Media Marketing
- Email Marketing
- Marketing Automation
- Affiliate Marketing
- Funnel Marketing and Growth Hacking
- Web Analytics
- Content Marketing
- Conversion Rate Optimization (CRO)
- Soft Skill Training
Course Duration and Fees
EduPristine is at No. 8 on our list of the Top 9 Digital marketing courses in Bangalore. The digital marketing course from EduPristine can be finished in more than 150 hours. To learn more about the course costs, kindly get in touch with EduPristine or go to their website.
Course Highlights
- Live Onboarding Session
- 100 hrs Instructor-led Online Training
- 15 hrs Soft Skill Training
- Self-paced Learning Content
- Case Study for Real-Life Practice
- 1 Domain Name
- 1 Business Email Account
- Assured 6 Months of Web Hosting
- 1 Live Website Deployment
- Prepare for International Certifications
- 24*7 LMS access with a 1-year validity
- Experienced and Passionate Trainers
- Dedicated Discussion Forums
- After Course Engagement (ACE)
- Placement Assistance
Contact Details
Phone: 1800 200 5835
Email: care@edupristine.com
Address: Rainmakers Workspace, 213, 2nd Floor Ramanashree Arcade, Mahatma Gandhi Rd, Bengaluru, Karnataka 560001
Google Ratings: 3.5/5 with 132 reviews
9. eMarket Education
eMarket Education was founded by Ranjan Jena in 2014, a CEO with 10+ years of digital marketing training experience. It is recognized as the best institute for digital marketing courses in Bangalore. They ensure extensive practical training in digital marketing with live projects, practical assignments, case studies, google certifications, backup/revision classes, etc.
After proper research, the experts here have designed the perfect digital marketing course open for students, working professionals as well as business owners. eMarket Education provides offline training with a 100% placement guarantee on completion of the course.
Course Syllabus
- Introduction to Blogging
- Google Analytics & Google Webmaster Tool
- WordPress
- Google SEO
- Social Media Optimisation
- PPC Google Adwords
- Social Media Marketing
- Social Media Branding, Engagement & Management
- Facebook, Twitter & Linkedin Branding Strategy
- Facebook Advertising
- Linkedin Advertising
- Twitter Advertising
- Social Media Analytical Insights, Analysis & Reports
- Email Marketing
- Shopping Ads
- Ad Copy Creation
- Display Network Campaign Set-Up
- Ppc Keyword Research
- Ppc Website Analysis & Competitor Analysis
- Video Marketing
- Backlink Analysis
- Link Building Tools
- Content Optimisation
- Sitemap HTML & XML
- Course Duration & Fees
eMarket Education is at No. 5 in our list of the Top 9 Digital marketing courses in Bangalore. Their digital marketing course in Bangalore is for a period of 3 months. To learn about their fees, you can contact them using the contact information given below.
Course Highlights
- 2 Live Projects
- Guaranteed Internships & Placements
- 5+ Certifications
- 50 Digital Marketing Case Studies
Contact Details:
Phone: +91 7760969452
Address: #972/D, Ashraya Towers, 1st Main Road, S T Bed, Koramangala, Bangalore – 560034. Landmark – Magnus Diagnostic Centre, Behind Swathi Maharaja Restaurant.
Email: info@emarketeducation.in
Google Ratings: 4.8/5 with 191 reviews
Conclusion
Any business strategy must include digital marketing, and Bangalore is no exception. With a tech-savvy populace and a bustling city, digital marketing presents a special chance to connect with a wide range of people. Digital marketing may help you achieve your goals, whether they involve increasing website traffic, social media brand awareness, or website ranking. Businesses in Bangalore may develop and thrive in the cutthroat industry by utilizing the power of digital marketing.
